Both the following videos are about knife crime in the UK, the only difference is that one if English and the other is Scottish.
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English campaign (Drop the weapons. org)
http://youtu.be/RdyBsMnzy_A
A link to the Scottish campaign 'No knives, better lives'
(they have disabled the embed, which is stupid)
Both follow pretty much the same storyline, only the second appears more innocent because of the media style, the English campaign isn't more violent, but it is more graphically/visually stimulating. I've seen the Scottish advert before but it was only at the half way point that I realised I've seen it, and the reason I remembered is because I like the artist who done the graffiti work.
Origionally the Scottish campaign was only shown in cinemas, being a poor student I'm withdrawing a strong opinion about this campaign - it didn't stick in my head and I'm a fan of the artist. If it were being showen before a film which you wanted to see your mind is already discracted, thinking about the following film. The second thing to consider is how many times the average young person goes to the cinema, (the campaign's target audience is 14-20/there abouts years old) wither the length of the campaign would help make it memorable, or would you not think twice about it.
In my opinion you shouldn't need a repeat process of views to raise awarness over such a serious subject matter.
The English campaign is more sucessful in my opinion
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